RESISTING TIME, OVER TIME, WITH RESPECT FOR BIODIVERSITY would be the simplest definition we could give for sustainability.
TO WITHSTAND TIME, YOU MUST REDUCE VOLUMES
Offering a high volume of new products every two weeks is contradictory to any form of sustainability.
The frantic race for trends leads to overproduction, significant pollution, erosion of craftsmanship, exploitation of resources, soil, animals, plants, and humans. Indeed. But the worst part is that, like any addiction, it disrupts our reward system. We are now left helpless in the face of this system that has ingrained in us some very bad habits. Our need for novelty overshadows the beginning of this paragraph.
At Mestiers, the concept of sustainability is at the heart of our creative vision. We strive to design items and garments that are as timeless as possible without stripping them of character, or even a touch of boldness. A demanding discipline that forces us to fill pages in sketchbooks because, as we like to repeat, what seems simple is actually quite complex. Drawing a line that wouldn’t go out of style while remaining contemporary is an ambitious project that requires time for observation, reflection, and a lot of experimentation.
Prototyping periods are crucial and relatively long. It’s the time of back-and-forth with the workshops. We adjust proportions, refine details, test materials, colors, and manufacturing techniques. The goal: to withstand time. To create an item you wouldn’t tire of, that you’d enjoy rediscovering, that you’d love to repair.
TO LAST OVER TIME WITH RESPECT FOR BIODIVERSITY, YOU MUST REDUCE VOLUMES
A good design isn’t enough. If the seams break after two wears, the colors fade after three washes, it’s a shame. The choice of materials and the quality of workmanship are essential.